The extremes that people go to be 'beautiful'

Unfortunately, today we live in a society where beauty is everything. People seem to be judging men and women from their looks more than focusing on personality! Although most people claim that looks don't matter, deep down looks are important to most people. I don't want to generalise but a large number of society are shallow. For examle, a beautiful girl will always get more attention from the people around her than a less attractive girl, eventhough she might be a lot nicer and more enjoyable to be around, people do not notice it as much. I don't believe in the word 'ugly', althought someone might not be that attractive there is always something beautiful about them! I don't think there is anything wrong in making yourself look your best but theres no point in getting any sort of surgery to acheive that. Just getting a new hair cut or a manicure once in a while is enough to make you feel good about yourself!
But why do men and women push themselves to go under the knife? I strongly believe that it is a result of media and how they idirectly make people think that looks are everything! 'Beautiful' people are all over television and magazines and so on which makes normal people feel insecure, because they do not realise that these people have been perfected by computers and so on..However, we should be amarter and be comfortable in our own skin and avoid any influence from the media. I have noticed an increase in anarexia, balemia and surgery since media has increased. I am not completely blaiming the media because even without the media there would still be people that are insecure but not as many.
I was happy to see adverts like the Dove campaign use normal, everyday women in their ADs as they will definately make normal women feel more attractive and that they do not have to look like super skiny models to be beautiful.
In conclusion, I agree that you do not have to be physicaly perfect to be beautiful, and it is just a part of life that some people are more attractive than others but we should make the most of what we've got.