This is Ahmad Zainal's post:

In my opinion, many American Tv shows have a lot of hidden messages and it sometimes influences people and affects their lifestyles and personal behaviour as well as their attitude towards other people. It is a well known fact that most American movies nowadays are always implying something in favour or against a political action in the world, for example the movie 300 was a conflict of interest and pride of nations, and many have associated that relevance with common conflicts in today's world with Iran and the U.S.A.

As odd as it seems, people make assumptions and relate things from the Amercian media that might not even be relevant. This, in my belief, is because of the bombardment of media messages that we are being shot at. It leads to false beliefs, attitude disorders and even paranoia. But for the media literate person it would be a different story, a media literate viewer would first read the hidden or direct messages, analyze them to their own belief and understanding then project the image of discreet action towards that particualr message.

In conclusion, I think that whether we are bombarded with media messages or not, it eventually depends on how literate the viewer is. Changing attitudes and behaviours are easy to target when the society at large is clueless, and that is what the media producers know as a fact in their society.