Media And Society

We all agree that as humans, our behaviors, attitudes and the way we think is affected by the environment that is surrounding us from family, friends, school and media. And we all agree that media have a great influence on us in terms of perceiving the other from different cultures, religious even the other part of the world.

Some media channels are considered to be biased in the way they deliver a certain message; sometimes they might address other cultures or countries in a negative manner. Yet we can’t pass on such judgment to all media channels as they were created to target a certain audience. For example religious channels such as Iqraa or Ahl albeit are targeted towards specific kind of Muslim audience and we can’t call them biased due to this fact. These channels educate people about their religion without pointing out to other religious. I have been watching Iqraa for a while and to be honest I didn’t see any evidence that confirms a fact that thee channels were biased.

On the other hand, news channels can be sometimes biased and most of the times focus on a certain event or perceive the other in a negative manner. For it seems to me the way these channels function are based on t he what is happing in the world or in other words what is more important news depending on the different desires of the audience. Al-Jazzerra news channel for example, are biased towards the Arabs and focus on showing them either heroes or victims of the war whether it was the Palestinian conflict on the Iraqi war and that in my point of view is logical and rational way of thinking. BBC on the other hand is biased towards their cultures and focus on their audience. In my point of view is logical and rational way of thinking. I mean if Al-Jazzerra brought an Israeli civilian or minister and started showing them as innocent people, it would be a huge setback between a the Arabic audience and the channel itself and the same thing would happen to BBC or CNN.