The general rule in mass media is that it has significant effects on its audience. Whether negative or positive the impact towards that direction is high. Religious channels have these high impacts. They will try their best to persuade their audience toward themselves.
However, this is not the case for commercial channels, which are mostly private. Their main focus is to get more audience. For achieving this, they will have to avoid taking a specific side or a specific group in the society. Thus, they will avoid contextual topics like politics and religion.
Going back to the religious channels. They are mostly local to the region at least in Middle East and are being supported by governments. These channels have less visual effects and more verbal and contextual. They don’t have much of an impact at the first impression we get of them. But by passage of time and the continues exposure to them, they will have deep effects on their audience.
Unfortunately, most religious channels which I have seen, label other religious channels as propagandists. As one of audience, I think every one should get the chance to face all the options and listen to every side. This will make us know about each side and their opinions and let us choose which side to take.
Saturday, April 28, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment